Privacy policy
Last updated: August 4, 2026
Ruse Outdoors LLC operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience. Ruse Outdoors LLC is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our website, store, products, or services, or when you communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify or be linked to you.
Depending on how you interact with our Services, where you live, and what features you use, we may collect or process the following categories of personal information:
Contact details, including your name, billing address, shipping address, phone number, and email address.
Order and transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history and transaction details.
Payment-related information, including payment method details, payment confirmation, billing information, and other information needed to process transactions. Payment information may be processed by Shopify, payment processors, and other service providers.
Account information, including your username, password, preferences, saved information, and account settings, if you create an account.
Communications with us, including information you provide when contacting customer support, asking questions, submitting requests, or otherwise communicating with us.
Device and usage information, including your device type, browser, network connection, IP address, unique identifiers, pages viewed, products viewed, interactions with the Services, and how and when you use or navigate our website.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you visit or use the Services, place an order, create an account, contact us, sign up for marketing, or otherwise provide information to us.
Automatically through the Services, including from your device, browser, cookies, pixels, analytics tools, and similar technologies.
From Shopify, service providers, vendors, shipping providers, payment processors, marketing partners, analytics providers, and other third parties who help us operate, improve, secure, and promote our business.
How We Use Your Personal Information
We may use your personal information for the following purposes:
To provide, operate, and improve the Services, including processing payments, fulfilling orders, arranging shipping, managing returns and exchanges, maintaining customer accounts, remembering preferences, and improving the shopping experience.
To communicate with you, including sending order confirmations, shipping updates, customer support responses, policy updates, account notices, and other service-related messages.
To provide customer support, including responding to questions, return requests, shipping issues, damaged or incorrect items, and other inquiries.
To market and advertise our products, including sending promotional emails or other marketing communications where permitted, showing advertisements, measuring advertising performance, and tailoring content or offers based on your interactions with us.
To protect our business and customers, including detecting, preventing, investigating, or responding to fraudulent, illegal, unsafe, malicious, or unauthorized activity.
To comply with legal obligations, enforce our terms and policies, respond to lawful requests, resolve disputes, and protect the rights, property, and safety of Ruse Outdoors LLC, our customers, our service providers, and others.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business, operational, legal, and commercial purposes, including:
With Shopify, which hosts and powers our store and helps provide the Services.
With service providers and vendors who perform services on our behalf, such as payment processing, order fulfillment, shipping, delivery, customer support, analytics, fraud prevention, information technology, cloud storage, marketing, and advertising.
With shipping carriers and fulfillment partners in order to deliver products and provide tracking or delivery updates.
With payment processors and financial service providers to process transactions, prevent fraud, and manage payment-related services.
With business and marketing partners to help provide marketing, advertising, analytics, and promotional services.
When you direct us, request us, or otherwise consent to our disclosure of information, such as when you use social media features, integrations, or third-party services.
In connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar event.
When required or permitted by law, including to comply with legal obligations, respond to subpoenas, court orders, legal processes, law enforcement requests, or government requests, or to enforce our terms, policies, rights, and agreements.
Relationship with Shopify
Our store is powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for us and for you.
Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside. Shopify may also process personal information collected from your interactions with our store, other merchants, and Shopify in order to provide enhanced features, protect against fraud, improve its services, and support commerce services.
To learn more about how Shopify collects, uses, and protects personal information, please review Shopify’s Consumer Privacy Policy at https://privacy.shopify.com.
Cookies and Tracking Technologies
We and our service providers may use cookies, pixels, tags, analytics tools, and similar technologies to operate the Services, remember your preferences, understand how visitors use our website, improve performance, prevent fraud, personalize your experience, and support marketing and advertising.
You can control cookies through your browser settings. If you block or disable cookies, some parts of the Services may not function properly.
Marketing Communications
If you sign up for marketing communications, we may send you promotional emails or other messages about products, launches, offers, updates, and other information related to Ruse Outdoors LLC.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails. Even if you unsubscribe from promotional messages, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices, customer service responses, or other transactional communications.
Third-Party Websites and Links
Our Services may include links to websites, platforms, or services operated by third parties. We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services. If you follow a link to a third-party website, you should review that website’s privacy policy and terms.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete the information.
Security and Retention
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee perfect security.
We retain personal information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and maintain business records.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
The right to request access to personal information we maintain about you.
The right to request correction of inaccurate personal information.
The right to request deletion of certain personal information.
The right to request a copy of certain personal information.
The right to opt out of certain uses or disclosures of personal information, including certain targeted advertising or sale/sharing activities where applicable.
The right to withdraw consent where processing is based on consent.
These rights may be limited or subject to exceptions under applicable law. We may need to verify your identity before processing a request.
To exercise privacy rights, contact us at contact@ruseoutdoors.com.
Global Privacy Control and Opt-Out Preferences
Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising. If required by applicable law, we will honor recognized opt-out preference signals, such as Global Privacy Control, when detected through your browser or device.
International Transfers
We may transfer, store, and process your personal information outside the country, state, or region where you live. When personal information is transferred internationally, we rely on appropriate safeguards or recognized transfer mechanisms where required by applicable law.
Complaints
If you have concerns about how we handle your personal information, please contact us at contact@ruseoutdoors.com. Depending on where you live, you may also have the right to contact your local data protection authority or appeal a decision we make regarding a privacy request.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal obligations, or business operations. When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.
Contact
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us at:
Ruse Outdoors LLC
Tampa, Florida, United States
Email: contact@ruseoutdoors.com